YouTube Stats, Facts, and Figures for 2017 [Infographic]

Since it was founded in 2005, YouTube has become an Internet powerhouse. Acquired by Google shortly after its launch, the video platform has grown to 1.5 billion monthly active users. Yes, that’s billion, with a “B,” and it amounts to almost one- third of everyone on the Internet, according to an infographic by Filmora, which…

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Is B2B Marketing and Sales Messaging Improving?

Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet. The report was based on data from a survey of 312 B2B buyers in North America and the United Kingdom. Some 51% of respondents say B2B marketing…

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Which Factors Most Influence B2B Purchase Decisions?

B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising. The report was based on data from a survey conducted in August 2017 among 250 B2B buyers who work in a…

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#SocialSkim: Facebook’s Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

In this week’s ‘Skim: Facebook ramps up its war on LinkedIn with new ZipRecruiter integration, tests out facial recognition to recover user accounts; Instagram introduces an interactive way for brands and users to poll via Stories; dating app Bumble adds a feature for professional networking and mentorship; Facebook’s Messenger Lite takes on the American market…

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The Evolution of 13 Famous Logos [Infographic]

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi’s, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As part of the analysis, the researchers…

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How to Maximize Social Media Marketing as a B2B Company

If you think about the brands crushing it on social media, it’s usually B2C rather than B2B brands that immediately spring to mind. That may be why many B2B companies have not fully embraced the challenge of social media marketing, instead sticking to more traditional marketing techniques, such as cold-calling or print advertising. That said,…

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The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

These days, we know that personalization has evolved from a simple greeting in a customer’s email to the entire buying journey. Consumers expect personalized experiences at every interaction with a brand. An infographic based on a report by Qubit explores how marketers are keeping up with those expectations. And though “not all businesses have achieved personalization…

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