Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike. Here are five trends that will be dominating forces…

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The Art and Science of Personal Branding Online [Infographic]

These days everybody is online, so how can you make yourself stand out? With 138 million people on LinkedIn, according to an infographic by Best Marketing Degrees, you have some competition in getting potential employers to notice you. You can start, the infographic suggests, with a strong profile picture: It takes only one-tenth of a second to…

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Five Things Pro Facebook Marketers Do Differently

With over 2 billion Facebook monthly users as of September 2017, it’s no wonder the Facebook Ads platform is becoming a staple of every marketer’s social media strategy. Facebook is the world’s most popular social media platform, and ad spend on its network is booming. Instagram ad revenue alone is expected to exceed that of…

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Global Ad Spend Forecast for 2018

Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year’s end, according to recent research from Zenith. The December 2017 forecast was based on Zenith’s global advertising data for past years as well as spend projections through 2020. Zenith forecasts that advertising expenditure will lag…

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Four Tips for Using Video Content in Social Media

Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of “the medium is the message,” it’s…

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What Entices Holiday Shoppers Into Physical Stores

Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. The report was based on data from a survey conducted in September 2017 among 1,500 US shoppers who own smartphones. Some 60% of men say…

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Six Ways Content Marketers Can Use Audio Marketing

Most people listen to their favorite music, audiobooks, and podcasts while driving. It’s safe to say that audio content is not only a big part of our lives, but a naturally occurring one. Since time immemorial, people have relied on the spoken word for communication and learning. In recent decades, we have also witnessed a…

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How Local Businesses Are Advertising This Holiday Season

Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive. The report was based on data from a survey conducted in November 2017 among 500 local business owners whose firms sell products with an average price of more than $500. Some 51% of…

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