How Digital Ad Frequency Impacts Awareness and Purchase Intent

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The report was based on Nielsen Digital Brand Effect data for online advertising campaigns delivered to consumers in Australia. Increased exposure to campaigns (i.e., when a consumer…

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Programmatic Display Advertising: Why CMOs Are Fed Up

We’ve all spent money on things that were sold as “the next best thing,” only to be disappointed when those promises aren’t delivered or don’t result in a return on our investment. Now imagine spending millions of dollars on something that not only turns out to be fraudulent but also benefits your agency “partners” at…

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Sales Cadence Benchmarks: How Often Reps Contact Leads

More than half of leads given to sales teams are never contacted by a sales representative or are are contacted only once, according to recent research from InsideSales.com. The report was based on InsideSales.com data for 8,742 companies in the United States and the United Kingdom. The data set included 14,331 cadences (outreaches to individual…

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#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

In this week’s ‘Skim: social media speeds past 3 billion users (and other stats you need to know); how Facebook’s new platform for original video could change it forever; LinkedIn expands partners program with new capabilities, and what it could mean for your company or brand; YouTube dives into mobile messaging with new features; Google…

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