Level-Up: How to Score Big at Live Events [Infographic]

A mighty 82% of marketers say events generate high-quality leads, and 91% of attendees say events have an impact on buying decisions. Those stats come from today’s infographic, which was compiled by the team at Express Exhibition Displays and includes facts from around the Web on how to make the most of tradeshows. The graphic also…

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How to Choose the Right Martech and PRtech Solutions

Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several years ago—has now become an area of interest and focus for investors, innovators, and marketers alike. That’s largely because marketers, who have learned the value of technology in their organization, now see the value of PR as…

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The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined how each site and each page performed in terms of search crawlability, technical SEO, and on-page SEO. As part of the…

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The 10 Industries Most Distrusted by US Consumers

The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from Halo. The report was based on data from a survey of 500 consumers in the United States. Finance/insurance is the third-most distrusted industry by US consumers. It’s followed by government/public administration as the fourth most…

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13 Statistics That Prove the Value of SEO [Infographic]

The good news: Four out of five marketing influencers (81%) describe their SEO strategy as successful, and SEO is 85% more likely to drive website traffic to your site than PPC (pay per click) advertising. The bad news: That doesn’t mean that SEO is easy. Getting a high ranking in search results, generating traffic, and…

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Avoid These Seven Classic On-Camera Interview Mistakes

As an interviewer, your job encompasses more than just asking questions. To get a great video, you have to always be thinking ahead to the final product. Here are seven classic on-camera mistakes interviewers and video producer make when they’re just starting out. We have all made these mistakes, but you can get a jump…

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Why Consumers Use E-Commerce Apps

Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch. The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per…

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How to Find Anyone’s Business Email Address

If you live in the world of marketing, you’ve likely wanted to find someone’s contact information but had no idea where to start looking. Whether you’re trying to cold-call a lead, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, there are plenty of reasons…

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How Events Are Marketed to, and Found by, Attendees

Event attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events. The report was based on data from a survey of 2,621 event attendees and 1,630 event organizers from around the world. Some 66% of attendees say they learn about events/conferences from friends and acquaintances, and…

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