Customer Referral Programs: Top Methods and Rewards

The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.

The State of Business Customer Referral Programs report was based on data from a survey of businesses that use the Amplifinity platform. Respondents came from a mix of B2B and B2C firms, and all companies included in the survey have sales teams.

The most common referral methods employed by the surveyed firms surveyed are lead forms (77% use them), email (73%), verbal (54%), social media (50%), shareable URLs (41%), and print cards (18%).

The highest volume of referrals come from social media (29%) and email (23%), respondents said. Below are additional findings from the research.


Verbal referrals have the best conversion rate of any referral method (32% of referrals lead to sales); lead forms rank second (19%), and email ranks third (17%).

Among current customers who make referrals, 61% make one referral per year, on average, and 34% make 2-10 referrals per year.

The most popular incentive for referrals is gift cards (52% of businesses surveyed offer them); checks rank second (29%).

About the research: The State of Business Customer Referral Programs report was based on data from a survey of businesses that use the Amplifinity platform. Respondents came from a mix of B2B and B2C firms, and all companies included in the survey have sales teams.



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