11 Powerful Approaches to Marketing Highly Unsexy Products

The appeal of some products is obvious. It’s not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have to work harder to explain the problem that they’re solving. Moreover, some industries serve fundamental needs in society—but don’t receive the kind of attention heaped…

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Is Amazon a Friend or Foe to Its Merchants?

Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems. The report was based on data from a 2Q17 survey of 213 people who work for retailers that sell on at least one online channel; 44%…

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Eight Rules for Data-Driven Marketing

This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics), to take an action-based approach, pick your battles, beware of small sample sizes, and more… 1. Start with the basics It’s easy to become obsessed with pinpointing the ultimate ROI-based marketing metrics; but, rather…

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How Important Are Free and Expedited Shipping to Shoppers?

Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. The report was based on data from a survey conducted in 2017 among 5,000 online shoppers in the United States. Nearly three-quarters (74%) of consumers say free shipping is one of the…

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Six Foolproof Ways to Find Influencers on Social Media

Influencer marketing offers possibilities for businesses in virtually any niche. It’s grown out of celebrity endorsement, but, with nearly everybody now on social media, it turns out that relatively ordinary, down-to-earth people are often the best influencers. To be of use to you, an influencer’s following must match your target audience. You might be tempted…

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#SocialSkim: LinkedIn Jumps Into Video, Amazon’s Social Shopping Platform: 10 Stories This Week

This week’s ‘Skim: LinkedIn finally gets a native video feature, launches Lite version of its mobile app for emerging markets, also rolls out Windows 10 app to help you stay on top of notifications; Amazon launches an Instagramesque social shopping feed, and reportedly plans a WhatsApp competitor; Facebook tests ads on Marketplace, brings an alternative…

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