Marketing Tips for Livestreaming on Social Media [Infographic]

“Livestreaming” was a big buzzword in 2017, and it’s not going away in 2018. Marketers who haven’t explored this medium yet may want to take a look because, according to an infographic by Filmora, Facebook Live videos are watched three times longer than regular videos and the livestreaming industry could reach $70.05 billion by 2021. There…

Continue Reading

Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

Online shoppers looking for inspiration are increasingly using search queries that include terms like “ideas,” “shopping list,” and “brands,” according to recent research from Think With Google. The report was based on internal Google search data collected between 2015 and 2017. The number of shopping-related searches that included “ideas” (e.g., “teacher gift ideas”) increased 55%…

Continue Reading

Top Influencer Marketing Trends of 2017 [Infographic]

What happened in the world of influencer marketing last year? An infographic by influencer marketing platform Collective Bias, an Inmar influencer marketing company, highlights key points from several studies the company published in 2017 and 2016, and offers insights into the marketing tactic. Specifically, the graphic looks at trends in the following categories: famous faces,…

Continue Reading

What Consumers Value Most in Retail Apps

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky. The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app. Some 80% of respondents say they value speed in a retail…

Continue Reading

The Brand-Content Preferences of Different Age Groups

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States. More than half of surveyed consumers age 54 and younger…

Continue Reading

#SocialSkim: Facebook’s Sweeping Algorithm Change; LinkedIn’s Repositioning: 11 Stories This Week

This week’s ‘Skim: why marketers and brands should beware of Facebook’s biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America’s love-hate relationship with social networks, and which ones they…

Continue Reading