Black Friday Trends Around the World [Infographic]

Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US, most adults plan to spend money on Black Friday this year and an estimated $682 billion will be spent on that day. Those statistics come from mail management company Citipost Mail, according to an infographic the team there compiled with facts about…

Continue Reading

Triple Your Instagram Followers in 10 Steps [Infographic]

“With 75 million daily users, [Instagram] is fast becoming the social platform to have a presence on,” states today’s infographic by MakeAWebsiteHub.com. The graphic then offers 10 tips for encouraging Instagram users to follow your brand, including these: • Use hashtags: Be specific, the graphic advises, such as opting for #beagle over simply the generic #dog….

Continue Reading

How XR (AR and VR) Applications Are Changing Marketing

Immersive, interactive computing is here to stay. Having entered public consciousness through gaming applications like Pokémon Go, the world of augmented reality (AR) and virtual reality (VR)—known collectively as XR—is rapidly expanding. And it’s already moved beyond the gaming world and into the world of marketing. Today’s Experience Economy includes the wide range of new…

Continue Reading

The Characteristics of Highly Shared Infographics

Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. The report was based on an analysis of the performance of 1,000 infographics. The researchers examined the number…

Continue Reading

#SocialSkim: Facebook’s Yelp-Killer Events App; Snapchat’s Coming Algorithm: 10 Stories This Week

This week’s Skim: Facebook’s new standalone app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat’s massive redesign and upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram and Twitter influencers with a commission program; the social app that was just bought by a Chinese startup for nearly $1 billion; why Pinterest…

Continue Reading