Direct Mail: How to Succeed in a Digital Era [Infographic]

The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the reality, the infographic explains, is that direct mail has become more easily trackable since the USPS applied the Intelligent Mail Barcode, which allows…

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Seven Ways to Maximize Social Media This Holiday Season

It’s a familiar feeling—retailers are breaking out the Christmas deals and decorations. It’s time for the holidays, and that means busy times are ahead for advertisers and marketers launching new sales and promotions. But, beyond that, advertisers and retailers have a huge opportunity on social media, with holiday campaigns on Twitter alone generating $6.67 for…

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Six Reasons to Hire Your Audience: The Benefits of UGC

User-generated content (UGC) is as old as content itself. Simply put, we’ve always wanted to chime in—from the Oxford English Dictionary, which was compiled from slips of paper, to letters to the editor, to fan fiction. We now flock to participate on our favorite online platforms. With digital forums, comments sections on blogs, and the…

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