#SocialSkim: Snap’s College Play, Facebook’s Tinder Test, LinkedIn’s ProFinder: 11 Stories This Week

In this week’s ‘Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for “Watch”; Twitter’s account-sharing feature that’ll please your social media team; all about LinkedIn ProFinder; Facebook’s ad format for print catalog…

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What Makes a Great ‘About Us’ Page [Infographic]

All too often, the “About Us” page of a website is brushed aside, filled with a block of text about the company’s history, and left to grow stale. Big mistake. Because aside from representing your brand, the “About Us” page can also help drive customers to purchase, say the folks at Siege Media. They created…

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Five Habits of Highly Effective CGC Marketers

Who better to tell you how your business is doing than the people purchasing from you? Having a conversation with your customers has never been easier than it is today. Implementing a consumer-generated content (CGC) program can open a dialogue that connects you to customers—and customers to other customers—and gives you the power of conversation,…

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10 Benefits of a Loyalty Rewards Program [Infographic]

If you’re thinking of launching a loyalty rewards program, today’s infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it’s full of tips for how to make yours succeed. For example, one of the main goals of a loyalty program is to drive repeat sales, and…

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Three New Facebook Ad Features to Boost Your ROI

While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out… and here’s the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers. 1. Split-Testing Split-testing is just the same as A/B testing. Facebook tests your campaigns on…

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Personalize Your Marketing With Deeper Customer Segmentation

Personalization, personalization, personalization. It’s all anyone can talk about in e-commerce marketing lately. You can’t just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their exact interests, experiences, and needs—or else you won’t get a minute of their attention. In fact, 74% of customers say they feel…

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What B2B Sales Teams Need From Marketing to Win Deals

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. The report was based on data from a survey of 200 sales leaders who sell B2B products or services. Some 25% of respondents work for companies with annual revenues…

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How to Streamline Your Creative Operations [Infographic]

Creative teams are always on the cutting edge of fashion… what with all those different hats they wear. Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done…

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How to Improve Your Research ROI: Six Best-Practices

Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your customer journey mapping, improving competitive market positioning, refining a customer facing process, analyzing your win/loss results, and measuring customer satisfaction. With the proliferation of survey…

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