How to Make Your Workplace Healthy [Infographic]

Considering that American adults spend at least one-third of their lives at work, it makes sense that your workspace contribute to your overall health. Take a few seconds to look at how you’re sitting, where your monitor is positioned, and what’s around you. Do you feel good? Should you be sitting up straighter? Intuit has…

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Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

Today’s marketers are being asked, more than ever before, to tie marketing investments directly to revenue. And although marketing attribution has been difficult traditionally, the influx of data and technology has made tracking marketing investments a reality. Long gone are the days of cobbling together marketing automation reports, begging your sales operations manager to pull…

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The Martech Purchase Process: How Buyers Evaluate Vendors

Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. The report was based on data from a survey of 315 businesspeople who are involved in the purchase process of marketing technologies…

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The Business Case for Behavior-Changing Content: Five Rules of Engagement

Most marketing conversations these days revolve around terms such as “omnichannel” and “programmatic,” or topics such as the ever-evolving social media channels and the need for brands to produce click-worthy content. Many more conversations are waving a red flag that we’re approaching “Peak Content.” Brand-produced content was up 35% in 2015, while consumer engagement with…

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The 20 Most Effective Numbers in Facebook Post Headlines

List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. The report was based on data from 100 million articles published on social media platforms between March 1 and May 10, 2017. The researchers examined the engagement (likes, comments,…

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