How Color Impacts Fashion Brands’ Instagram Engagement

Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands. The researchers ran the images through Google’s Cloud Vision API to identify key features, then grouped the results by engagement and fashion vertical. Instagram images…

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Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Programmatic advertising is no longer optional for marketers who want to remain competitive. Over 60% of marketers use programmatic ads for brand campaigns, according to an infographic by Koeppel Direct. The graphic highlights the benefits of programmatic, including increased efficiency, reduced media-buying costs, and omnichannel targeting. But programmatic isn’t perfect, and the graphic also highlights potential…

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Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Subscription-based services have been around since the turn of the previous century: Think of library memberships, or milkmen providing their goods to their “subscribers” door to door. Now, the Internet era and the increased efficiency of postal and courier services have led to a boom in companies’ using the same B2C subscription-based service business models….

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Five Ways to Keep Your Website Relevant in 2018

Welcome to 2018, the year you need to update your website’s look and functionality for two business-critical reasons: legal compliance and user respect and trust. The latter is probably long overdue and has been hindering conversions; the former, a long time coming, is looking to become an immediate concern. The problem? Businesses that set up…

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Five Common SEO Mistakes That Content Marketers Make

Search engine optimization (SEO) and content marketing are a powerful combination that can build your website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche. However, many people struggle to get great SEO results from blogging. Here are five common…

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The Top Super Bowl Ads According to Biometric Tracking

Among this year’s Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. The report was based on data from an in-person study. The researchers recruited 45 football fans to watch the game live in a theater. The participants wore biometric sensors that…

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The 10 Biggest Winners and Losers on Google Search in 2017

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. The report was based on the SEO visibility scores—a combination of organic search volume and rank position of pages—for major websites. The researchers compared each site’s level at the…

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