Four Secrets of Marketers Who Become CEOs

There’s an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background. The good news is their “secret sauce” advantage comes from understanding marketing, because that’s knowledge any company leader can acquire. Here’s a look at what gives marketing-focused CEO’s the leg up in…

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Moving Pictures: How to Increase Engagement With Cinemagraphs

You’ll recognize a cinemagraph the moment you see one. They’re hypnotic, mostly still images with artistically rendered, subtle motion—kind of like the moving photographs and paintings in the Harry Potter films. Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new, and they are still rare enough to have impact on your…

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The State of Chatbots in 2018: Top Benefits and Challenges

Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve. The report was based on data from a survey conducted in 2017 among 1,051 adults age 18-64 living in the United States. Some 15% of respondents say…

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#SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories This Week

This week’s ‘Skim: how and why Facebook voluntarily lost users for the first time ever; all we know about Twitter’s new Snapchat-like video feature; Instagram is set to finally let businesses schedule posts, and it’s possibly launching a video-calling future; why Facebook and Google are fighting over local news; why an appeals court swiped left…

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Does This Really Need a Meeting? [Infographic]

By now you know how to look smart in meetings; those tips may be satire, but the truth about meetings isn’t so funny. According to an infographic by small business lender Fundera, manager attend a whopping 61 meetings per month, on average, and workers spend on average four hours per week in meetings—but say half…

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