Email vs. SMS: Battle of the Heavyweights [Infographic]

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and “only” 8 trillion text messages, according to an infographic by Text Marketer that compares the two channels. And, on average, office workers…

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Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. The report was based on 3Q17 data from 2,500 Google AdWords and Bing Ads accounts representing more than 220,000 active campaigns in both search-…

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Influencers’ Top Social Networks for 2018

Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff. The report was based on data from a survey of 414 influencers in a wide range of B2C topic areas who use Hashoff’s platform. Some 93% of respondents say Instagram is the social…

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#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

This week’s ‘Skim: Twitter officially doubled the number of characters you can tweet, and the (so far) surprising result; Facebook launches Messenger Platform 2.2 with all sorts of new capabilities for brands; Facebook launches polls for users and pages; Snap stock takes a tumble, and the company looks to an algorithmic feed for help; Twitter’s…

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Gender Stereotyping in Digital Advertising [Infographic]

Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey sought to understand consumer sentiment toward brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, ways stereotyping affects purchasing behavior, and whether the ad industry should be held…

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Six Helpful Tips for Holiday Search Ad Campaigns

Santa’s making his lists. Are you? Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Optimize your small business holiday advertising with these tips from the Bing Ads Holiday Planning Guide. 1. Budget early Looks…

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